The return of in-store shopping, growth for ‘taboo’ products and demand for at-home salon treatments are just some of the industry trends we can expect to see this year, says NielsenIQ.
There have been huge waves of innovation, collaboration and change in the beauty category this past year. Here, CosmeticsDesign-Europe takes a look back at our most-read stories in 2022.
Lynda Searby talks the democratization of science, the rise of intimate personal care and ‘tweakments’, and what beauty stores of the future need to look like, with Mintel’s Andrew McDougall.
The fragrance and wider beauty industry must act now amidst an ongoing climate crisis and mass extinction of fauna and flora, working to collect environmental impact data and collaborate for true sustainable change, says the VP of conscious perfumery...
Colours that amplify and communicate product benefits, influence mood and enable self-expression will rise in importance by Autumn 2024 as the beauty industry shifts away from blander hues, says WGSN.
Understanding consumers’ needs is the first step to fulfilling them, but that can be challenging when they already have misguided preconceptions of how a product works, veteran cosmetics and personal care researchers say.
Retailers are getting more involved in ethical standards and certifications, with many creating in-house schemes for beauty brands stocked in-store and online, and this trend will continue to rise in importance, says the founder of Ecovia Intelligence.
Personalised solutions, true innovation and credible claims are key for beauty brands to succeed among diverse population groups across Asia and beyond, say trends experts.
‘Skintellectual’ Muslim consumers are showing strong interest in multi-purpose products that are dedicated to their specific needs, and moving away from a purely makeup-centred approach, according to market experts.
Grooming for pets, cell-based synthetics and cyclical skin care regimes offer plenty of future promise for beauty and personal care manufacturers, driven by heightened interest in overall wellbeing and the environment, says a futurologist.
The fragrance category has evolved to become an essential category for wellness as well as self-expression, according to exclusive insights from major players Coty and L’Oréal, along with a line-up of exciting niche labels.
CosmeticsDesign caught up with Brinn Garner, Chief Revenue Officer, and Salima Popatia, Chief Digital Officer at Orveon Global, to hear about what the beauty industry can expect this holiday season.
The prospect of more commercialisation opportunities and the insatiable demand for A-beauty is fuelling more interest in cosmetics among Australian First Nation growers.
Coty-owned skin care brand Lancaster saw sales on Hainan Island multiply by five year-on-year, boosting the beauty major’s confidence in building its skin care presence in China.
There are opportunities for beauty brands to help counter fatigue through self-care, provide experimentation and empowerment and support consumers as they seek to reinvent themselves and express their individuality, according to Mintel.
The beauty and personal care category must start upgrading and innovating formulas and products to empower consumers to take shorter, colder showers – drawing inspiration from hospitals, beer brands and more, says a senior futurologist.
The skin microbiome remains a highly competitive and innovative field, and advances in technology to better map microorganisms of groups and individuals is going to fast shape the category moving forward, says the CEO of a specialised venture capital...
The cosmetics industry is seeing a rising appetite for traditional oils that have been used for centuries by Africa’s indigenous people as the demand for new, powerful, and efficacious natural ingredients booms.
A round-up of CosmeticsDesign-Europe’s most-read news from October 2022 shows interest in why beauty ‘tweakments’ could be cause for concern, Unilever’s big breakthrough plans in deodorants and an expert brainstorm on the future of beauty tech.
The beauty industry has an important role to play in empowering women worldwide aged 40+ and must move away from ageist language to better reflect the maturing confidence felt amongst this cohort, says Avon’s global VP of marketing.
Menopausal beauty is a space with huge untapped opportunity, but one that brands should approach in a credible and science-backed manner, caution female beauty experts.
The fragrance market was projected to be worth over $30 billion globally in 2021, and more small perfume and cologne brands are entering the fray everyday.
Daily-use products with UV protection will be a key driver of global beauty growth in years to come, as changes to the weather and consumer knowledge push it into a very real daily need space, says the CEO of L’Oréal.
Building communities and taking a ‘virtual first’ approach will be key to future success in the beauty metaverse, but brands will also need to play outside that space to engage other consumers looking to embrace tech, say industry experts.
The skin-repairing and strengthening abilities of vitamin K, coupled with the insatiable demand for new and exciting ingredients, will spur interest in the “wound healing vitamin”, according to one skin care brand.
A round-up of CosmeticsDesign-Europe’s most-read news from September 2022 shows interest in L’Oréal’s thinking on the potential for live bacteria when targeting the skin microbiome, consumer perceptions around skin glow, big brands brainstorming the future...
Makeup trends over the next three years will be shaped by a rush of post-pandemic creativity and increasing engagement in virtual realities and tech, says WGSN.
Menopause is yet another area of women’s health that has been hugely under-resourced but there are exciting developments in the scientific world and big opportunities for innovation, especially within the spaces of gut health and sleep.
Here we reveal exclusive insights from established and rising baby care brands Aromababy, Lovekins and P’URE PapayaCare Baby on what it takes to earn the trust of protective parents, how the COVID-19 pandemic has affected the market, and why Asia Pacific...
Menopause is shifting out of taboo and into the spotlight as women worldwide seek a deeper understanding on changes during this time, carving out plenty of opportunity for beauty and wellness industries to support, educate and empower.
Temporary retail spaces offer beauty brands opportunity to build hype and drive community post-pandemic – both key in an increasingly competitive UK market, says Mintel.
Skin care firms are increasingly launching supplements that claim to reduce skin hyperpigmentation, giving consumers an alternative to traditional topical creams.
Customised cosmetics innovation will be a significant driver of the South Korean beauty market and will provide it “unique” competitive edge, according to a new review.
Consumers have wide and varied perceptions around skin glow that differ according to country, spurring promise for industry to consider market positioning and claims more carefully, according to Swedish cosmetics firm Oriflame.
While custom beauty might be a fun new product type, Mintel says consumers are also using it to address needs that may not be easily addressed by traditional products.
Leading executives from Sephora, Shiseido and Orveon will join forces to brainstorm the future of beauty tech – discussing opportunities and challenges today and revealing their five-year vision.
The rise of self-care and the body positive movement are boosting interest in the body care category, but there is still a need for more research, ingredients, and even devices to drive future growth.
Whilst excitement for the metaverse continues to build, this year is only the start of things to come as the space is set take over a decade to fully evolve, say Meta executives.
Beauty tech investments have largely focused on digital and e-commerce, but consumers are looking for technology in-store as well to improve the overall shopping experience, providing significant opportunity for brands and retailers, according to Mintel.
Taiwan-based Perfect Corp has launched new AI tech that enables beauty brands to make personalised product recommendations tailored to consumers’ personality traits.
Technology in beauty is continuing its meteoric rise at supersonic pace, but as consumers look for more innovative and immersive stories, stores, tools and apps, how can beauty stay smart in this space?
Shaved heads, no eyebrows and messy makeup are some of the latest visuals popping up in beauty as Generation Z emerge from the COVID-19 pandemic looking to flip the lid on dated, traditional narratives.
Ingredient firm Biosynthia has identified South Korea and Japan as two top targets as it seeks to grow in Asia’s hair care market with a ‘natural and sustainably sourced’ biotin.
Italian probiotics heavyweight Probiotical plans to bolster its presence in the US market by riding what the company calls a rising tide of consumer awareness of the importance of gut wellbeing to skin health.
Between sustainability efforts by suppliers and making sustainability claims on finished products is a lot of data, and an expert says emerging software solutions are the answer.
Hainan Island’s reputation as the “go-to beauty destination” makes it the ideal place to introduce Takami, the newest “jewel” in L’Oréal’s high-end skin care portfolio, claims the firm.
![Beauty for 'taboo' topics like acne, menopause and sexual wellness will be one important trend to watch in 2023 [Getty Images]](jpg/nielseniq-beauty-trends-2023-highlight-retail-shift-taboo-beauty-and-at-home-salon-treatments-as-key-4.jpg)
![Intimate personal care and hormonal beauty are set to rise in importance next year as consumers look for products in previously taboo categories [Getty Images]](jpg/mintel-talks-beauty-trends-for-2023-highlighting-expert-science-self-care-sexual-health-and-smart-retail-2.jpg)
![The sustainable transformation of perfumery needs smart and collaborative thinking, pushing forward with recreated natural and synthetic ingredients that plugged green needs [Getty Images]](jpg/firmenich-says-perfumery-and-fragrances-entering-conscious-beauty-era-with-data-and-collaboration-key-2.jpg)
![Warmer earth tones with pops of electrifying colour will be in come Autumn 2024 as consumers look to balance wellbeing and self-expression [Getty Images]](jpg/wgsn-beauty-colour-forecast-2024-2025-highlights-importance-of-bright-expressive-colours-2.jpg)
![A number of retailers have introduced ethical beauty schemes with in-house standards outlining ingredients allowed and disallowed, as well wider environmental requirements [Getty Images]](jpg/beauty-retail-ethical-certification-standards-rising-fast-with-plant-based-halal-and-eco-important-says-ecovia-intelligence-3.jpg)
![More consumers worldwide have companion animals in today's 'touch deprived' society, and so pet care will continue to rise in importance [Getty Images]](jpg/future-beauty-trend-opportunities-in-pet-care-lab-grown-ingredients-and-skin-cycling-3.jpg)
![[Pundi Produce]](jpg/indigenous-interest-first-nations-farmers-of-australia-turn-to-cosmetics-for-commercialisation-opportunities-2.jpg)
![Lancaster saw sales on Hainan Island multiply by five year-on-year. [Coty / Lancaster]](jpg/coty-s-lancaster-sales-grew-five-times-year-on-year-in-hainan-2.jpg)
![Industry is going to have to turn showering on its head with new ways of washing, smart product concepts and more [Getty Images]](jpg/beauty-environment-trends-to-see-cold-showers-rise-so-industry-needs-to-innovate-says-hint-futurology-founder-2.jpg)
![The future of skin microbiome innovation certainly lies in tech-forward innovation, with microbiome mapping and personalisation at the fore [Getty Images]](jpg/skin-microbiome-innovation-seeing-tech-personalisation-and-south-korea-lead-the-way-says-seventure-partners-2.jpg)
![The cosmetics industry is seeing a rising appetite for traditional oils, says one supplier. [Getty Image]](jpg/traditional-african-oils-natural-trend-driving-beauty-to-embrace-them-2.jpg)
![Women aged 40+ say they have more confidence and better self-esteem than when they were younger, and beauty needs to find its place in this, according to Avon [Getty Images]](jpg/avon-power-of-ageing-campaign-highlights-female-empowerment-for-women-aged-41.jpg)
![Beauty products targeting menopausal women have to be based on sound science and not just marketing chatter [Getty Images]](jpg/menopause-beauty-and-wellbeing-needs-open-source-science-r-d-say-experts-3.jpg)
![L'Oréal is heavily invested in advancing UV protection offerings, including for consumers with dark skin phototypes [Getty Images]](jpg/uv-protection-market-shows-daily-use-skin-care-growth-beyond-sun-care-says-l-oreal-ceo-3.jpg)
![The next five years will see plenty of change in beauty tech - a fast-evolving space with significant opportunities gaining momentum worldwide [Getty Images]](jpg/beauty-tech-future-trends-2022-2027-include-metaverse-evolution-community-virtual-influencers-and-transparency-2.jpg)
![Beauty brands big and small are being urged to experiment with Web3 concepts such as NFTs and the Metaverse. [Getty Images]](jpg/beauty-in-the-metaverse-web3-expert-encourages-beauty-brands-to-make-first-small-steps-into-the-future-2.jpg)
![Colour cosmetic consumers will expect more from immersive and virtual worlds, turning to tech to help purchase decisions [Getty Images]](jpg/future-of-makeup-2025-wgsn-report-spotlights-post-pandemic-creativity-beauty-tech-and-metaverse-2.jpg)
![Women want a more open discourse about the menopause, presenting beauty and wellbeing companies an important opportunity to engage in this space and better understand consumer needs [Getty Images]](jpg/menopause-beauty-and-wellbeing-cosmeticsdesign-europe-nutraingredients-expert-webinar-future-brainstorm-2.jpg)
![And the brighter and more Instagram-worthy, the better, as UK beauty market competition heats up [Getty Images]](jpg/beauty-pop-ups-can-build-hype-and-community-in-competitive-uk-market-says-mintel-2.jpg)
![Consumers worldwide have different expectations around skin glow, relating it to inner happiness and health in some countries and anticipating a visual shimmer in others [Getty Images]](jpg/skin-glow-definitions-differ-amongst-consumers-from-radiance-luminosity-happiness-and-health-finds-oriflame-2.jpg)
![How will beauty retail evolve? What might products look like? And how will brands bring everything together online and in-store? [Getty Images]](jpg/cosmeticsdesign-beauty-tech-webinar-with-sephora-shiseido-orveon-and-experts-brainstorm-future-2.jpg)
![Many precursors of the metaverse already exist - the likes of Virtual Reality (VR) and Augmented Reality (AR) - but the true potential remains some years off [Getty Images]](jpg/meta-and-instagram-talk-metaverse-beauty-potential-over-next-10-15-years-3.jpg)
![A large number of UK adults who buy beauty and grooming products say in-store technology would help the overall shopping experience [Getty Images]](jpg/beauty-tech-in-store-holds-great-promise-for-consumer-experience-and-shopping-journey-says-mintel-2.jpg)
![Perfect Corp has launched new AI tech that makes personalised product recommendations tailored to personality traits. [Getty Images]](jpg/ai-powered-personalised-beauty-brands-investing-in-ai-and-ar-are-growing-in-double-digits-2.jpg)
![Global beauty brands and retailers continue to invest fast in tech-led innovation, from metaverse experiences through to at-home fragrance blending [Getty Images]](jpg/beauty-tech-cosmeticsdesign-webinar-with-sephora-shiseido-orveon-mintel-and-the-virtual-events-group-2.jpg)
![Givaudan says there is gap in the men’s segment for cosmetics that can reduce large pores. [Getty Images]](jpg/givaudan-eyes-gap-in-the-men-s-cosmetics-market-for-pore-reducing-products-2.jpg)
![The COVID-19 crisis has fuelled important shifts among Gen Z beauty consumers around gender, image and mental health [Getty Images]](jpg/beauty-trends-gen-z-post-covid-show-unconventional-gender-fluid-escapism-important-says-verve-2.jpg)
![Biosynthia has identified South Korea and Japan as two top targets as it seeks to grow in Asia. [Getty Images]](jpg/biosynthia-targets-asian-hair-care-market-with-sustainably-sourced-biotin-2.jpg)
![L’Oréal to introduce Takami to Hainan in 2023. [Takami]](png/l-oreal-touts-hainan-as-the-perfect-venue-to-introduce-j-beauty-brand-takami-2.png)
![Consumers across the UK and Europe use beauty and personal care products as a means to boost self-esteem and confidence and this needs to be communicated more [Getty Images]](jpg/cosmetic-toiletry-and-perfumery-association-ctpa-talks-2023-sustainability-and-essentiality-importance-4.jpg)
![L'Oréal has unveiled two prototype smart makeup application devices - one for lipstick and another for brows - both designed to make the category more inclusive and accessible [Getty Images]](jpg/l-oreal-and-johnson-johnson-launch-smart-inclusive-beauty-devices-at-ces-tech-tradeshow-2026.jpg)
![The beta-glucans and polyphenols in mushrooms are particularly interesting for the cosmeceutical and nutraceutical spaces [Getty Images]](jpg/mushrooms-offer-cosmeceutical-nutraceutical-promise-around-skin-health-immunity-and-wellness-finds-review-2.jpg)
![Beauty for 'taboo' topics like acne, menopause and sexual wellness will be one important trend to watch in 2023 [Getty Images]](jpg/nielseniq-beauty-trends-2023-highlight-retail-shift-taboo-beauty-and-at-home-salon-treatments-as-key-2.jpg)
![A team at the University of Tours researched natural deep eutectic solvents (NADES) and the potential to use these in cosmetic creams and gels [Getty Images]](jpg/university-of-tours-france-research-on-nades-extracts-from-microalgae-for-multifunctional-cosmetics-promise-2.jpg)
![As the sustainable beauty space booms, building and maintaining trust with consumers will be key for brands [Getty Images]](jpg/sustainable-beauty-executives-say-brands-must-rethink-marketing-to-include-certification-value-for-money-and-education-efforts-2.jpg)
![The British Beauty Council will be supporting industry members in 2023 amidst the ongoing cost of living crisis, political uncertainties and continued need to drive sustainable change [Getty Images]](jpg/british-beauty-council-2022-report-outlines-challenges-ahead-for-beauty-industry-and-2023-goals-2.jpg)
![Leading beauty and personal care brands on three emerging markets it is keeping an eye on. [Getty Images]](jpg/all-eyes-on-three-emerging-markets-to-watch-for-beauty-and-personal-care-growth-in-2024.jpg)
![The adoption of the Kunming-Montreal Global Biodiversity Framework (GBF) at last month's COP15 should provide a stronger means for implementation of finance and strategies to protect biodiversity [Getty Images]](jpg/un-biodiversity-conference-cop15-in-montreal-results-in-historic-deal-to-protect-people-and-planet-2.jpg)
![Campomanesia leaves are just one plant extract identified as offering UV protective properties because of an array of active constituents in this part of the plant [Getty Images]](jpg/botanicals-likely-to-be-the-future-of-sunscreens-review-2.jpg)
